Yaamava' Resort & Casino is the second most-visited destination in California, only behind Disneyland. So how does a Native American casino tucked away in a small town in San Bernardino attract over 14 million visitors a year? It’s the rhythm. The buzz of the crowd. The pours of each drink. The splashes from the towering fountains. The spinning, sizzling, shuffling, and serving. It’s all a part of the pulse that makes Yaamava’ a unique attraction unlike anywhere else. And once you’re in, it’s impossible not to move to it.
To bring this to life, we created a music video featuring guests dancing from space to space to show the undeniable energy that moves through the property. We partnered with renowned music video director, Charlie Di Placido, known for his work with Jungle, Kyle Minogue, Kojey Radical, and Everything But the Girl, along with an original track created by music studio, Sonic Union, and an ensemble of A-list professional dance talent.
From the music video, we created a 360 campaign, inviting guests at different touchpoints to experience the rhythm for themselves and provoking them with a question that asks, “You in?”
