DIGITAS
FREELANCE CREATIVE DIRECTOR
REMOTE 07.26–PRESENT
Established PAYDAY on social across TikTok and Instagram, making them a top-of-mind candy bar for audiences by building interest in the quirky, niche culture that die-hards go crazy for.
Propelled PAYDAYs TikTok and Instagram following to the thousands in under three months.
Ran creative direction and content creation for organic and paid social, being hands-on in both concept and development from creative brainstorms, working as a shooter and talent, and editorial.
Clients: PAYDAY, The Hershey Company.
YERBA MADRE
FREELANCE CREATIVE DIRECTOR
REMOTE 02.26–06.26
Led concept and development on Yerba Madres brand platform for their brand mission to regenerate the rainforest and the communities within them.
Built a grassroots movement to create real change by and for people, with campaign elements made advocates of the cause.
Media: social, OOH, TV, print, web, ambient, POS, experiential, visual identity.
VAYNERMEDIA
CREATIVE DIRECTOR
CULVER CITY, CA 04.24–06.25
Spearheaded organic, paid, and earned social and 360 campaigns for Palms Casino Resort, Yaamava’ Resort & Casino, and Toyota Service Centers.
Created 671 unique social ads across channels for Yaamava’ in year one, with 17 viral moments, a +15% increase in revenue, +10% increase in website traffic, +40% increase in page views, and a +7% lift in unaided brand awareness.
Sold in first major 360 brand campaign for Yaamava’ and Palms using audience insights from organic evergreen social content that went viral, leading to a renewal in scope for 2025.
Managed a creative team of 12 art directors, writers, and content creators across 6 different work streams, creating social content led through cultural relevance.
Clients: Palms Casino Resort, Yaamava’ Resort & Casino, Toyota Service Centers, new business.
RPA ADVERTISING
VP, CREATIVE DIRECTOR
SANTA MONICA, CA 06.16–10.23
Significantly increased Honda’s Instagram following from thousands to +5MM, propelled the Honda Civic to become the 2nd most Instagrammed car and launched Honda’s digital footprint on platforms such as TikTok, Reddit, Snapchat, and Twitch.
Spearheaded a social new business win for Meta and created the first-ever Mother’s Week, generating 7.7 million impressions organically in a single campaign that resulted in 40% social growth.
Launched award-winning 360 campaigns that exceeded auto sales for the Honda Prologue EV, Passport SUV, CR-V, Civic and other cars by leaning into a holistic approach and utilizing paid social strategies to bolster traditional media spend.
Clients: Honda, Acura, Meta, ampm, new business.
OATLY
FREELANCE CD/AD
REMOTE 11.20–01.21
Created grassroots interest for Oatly in the US by targeting everyday Americans who love milk and using internet pop-culture on through social and web to entice them to swap in Oatly in their daily lives.
Infiltrated the existing food systems by sharing what Oatly stands for beyond tasty products by dialing up the urgency to protect humanity from climate change and creating demand for a plant-based diet.
Media formats: social, OOH, broadcast, print, ambient, partnerships.
RPA ADVERTISING
FREELANCE CD/AD
SANTA MONICA, CA 04.15–06.16
I was responsible for concept, development and creative oversight on a range of digital, social, broadcast, print and identity campaigns.
Clients include: Honda, Acura, ampm.
RED INTERACTIVE
CREATIVE DIRECTOR
LOS ANGELES, CA 06.15–10.15
Founding Creative Director for a newly formed “Brands and Campaigns” department within the agency tasked with establishing and overseeing creative teams focused on brand advertising for top-tier clients.
Launched Quantico on the ABC Network across social, contributing to close to 1MM followers on Facebook.
Introduced the “System of Play” ad platform for the LEGO client across TV, social and web, focused on engaging audiences by giving them life stage building blocks through LEGO play.
Clients: LEGO, BET Network, ABC Network, ESPN, NVIDIA, Edmunds, Musclepharm.
DAVIS ELEN ADVERTISING
CREATIVE DIRECTOR
LOS ANGELES, CA 04.06–04.15
Headed 8 new business AOR wins contributing to the agency’s billings topping $200MM by solving clients’ marketing challenges within the boundaries of their business dynamics.
Led the agency to attain a #1 agency ranking in the nation for the McDonald’s client in sales against 60+ agencies handling local advertising for nearly 200 co-ops nationwide.
Captured the millennial audience through a late-night menu launch campaign for McDonald’s, resulting in
a 25% sales increase in Big Mac units, over 6.5MM impressions, and thousands of UGC posts across social media using a designated hashtag.
Clients: McDonald’s, Pala Casino, OneWest Bank, Haggen Food & Drug, Toyota, Knotts Berry Farm, Cisco, Team Viewer, Zynga, Farmer John, Netgear.
Y&R BRANDS / WUNDERMAN
FREELANCE ART DIRECTOR
IRVINE, CA 10.05–04.06
Developed digital and print campaigns Land Rover USA, Land Rover Brand X-Ray.
Concepted and executed digital components for Hilton microsites and banners.
Worked on internal material for both Wunderman and Y&R.
Clients: Land Rover, Hilton Hotels.
TOO FACED COSMETICS
FREELANCE ART DIRECTOR
IRVINE, CA 08.05–04/06
Developed print, collateral, and in-store campaigns for various Too Faced makeup product lines including: Lip Injection and Premium Eye Shadow Collections.
Created various print content for a cross promotion between the movie Rent and Too Faced Cosmetics.
WOLFE/DOYLE ADVERTISING
FREELANCE ART DIRECTOR
SAN FRANCISCO, CA 03.05–06.05
Created and developed concepts for new business pitches.
Created various digital and print internal material for the agency.
Clients: Comcast, Pods, MagRack, Cap Rio.
GOODBY, SILVERSTEIN & PARTNERS
FREELANCE PRODUCTION ARTIST/JUNIOR ART DIRECTOR
SAN FRANCISCO, CA 10.04–03.05
Concept, design and production for HP, Subway, Comcast and new business.
Clients include: HP, Subway, Comcast.
MCCANN ERICKSON/MRM PARTNERS
ART DIRECTOR INTERN
SAN FRANCISCO, CA 01.04-08.04
Clients: Microsoft, AMD and Nestle.
Created and assisted teams with digital and print campaigns.
AWARDS, WRITE-UPS & CONTRIBUTIONS
Awards
Adweek Creative 100 / The One Show / Clios / Shortys / Webbys / AICP / ADDYs / The Drum / Tellys / Think LA / Gail Awards / Brand Film Awards / Comm Arts
Write-ups & Contributions
Ad Age / Adweek / Digiday / The FWA / Creativity / Washington Post / Forbes / Campaign Live / CNET / Contributer: Muse by Clio / Contributer: Little Black Book / Panelist: New York Advertising Week 2018 /
Speaker: 3% Conference 2021 / Instructor: The Book Shop School for Ads
EDUCATION
The Book Shop School for Ads
Advertising Workshop
Los Angeles, CA 08.07–03.08
The Creative Department
Advertising Workshop
San Francisco, CA 07.04–09.04
The Academy of Art College
BFA in Advertising
San Francisco, CA 09.99–05.04