At VaynerMedia, I ran organic and paid social creative for Yaamava’ Resort & Casino. In the first year, we created 671 unique pieces of content across channels, got 17 viral moments, a +15% increase in revenue, +10% increase in website traffic, +40% increase in page views, +7% lift in unaided brand awareness, and a whole lot of cultural relevance for the brand. Here’s just a taste of what some of that success looks like.