HONDA CERTIFIED PRE-OWNED VEHICLES

Buying a Certified Pre-Owned Vehicle is a smart choice. Yet, many fail to see the value, as they are instead bombarded with ads that have confusing and similar talking points. To combat this, we created the Pre-Owned, Pre-Roll campaign to illustrate the Honda Certified Pre-Owned Vehicles program in a way that mirrored the benefits of buying used. Rather than shooting our own costlier ads, we bought previously-run ads from Del Taco, POM Wonderful, Magic Tracks, Smileactives and Timbuk2. We gave them a second life with our own graphics, music, and voiceover. In doing so, we were able to communicate second-hand quality in a simple and entertaining way and demonstrate that you can get value out of something the second time around.