CIVIC DREAM TRACK

As a promotion for the Honda Civic Coupe, RPA launched the first ever socially crowd-sourced stunt track. Using promoted tweets and Facebook posts, Honda asked their social community to choose the details of how and what they wanted to see the Civic do while performing wacky stunts on the track. For instance, letting the community comment on the shape and contents of a giant piñata for the Civic to attempt to break through.